Start here

Tell us what you are launching

You do not need a finished brief. Four things are enough to get a useful answer: the market, the product type, the claim you want to make, and the price per unit you need to hit. If you only have a rough retail price and a product idea, send that — it is how most of our first conversations start.

Where you are starting from

First product, no spec yetHave a reference sample to matchAdding a new SKU to an existing rangeStocking a salon or spaSelling on Amazon or TikTok Shop

Tick whichever fits in your first message — it saves a round of questions.

After you send

What happens next

1. We read it and reply

Usually with two or three questions: the price point, the market, and whether you have a reference product. Those answers decide which formulation route makes sense.

2. Route options and samples

One or two formulation directions with indicative cost drivers, then bench samples you can actually use — in the shower, not just look at in a jar.

3. Stability and documentation

Stability testing runs while samples are in your hands. Compliance documents are prepared for the market you named.

4. Production and dispatch

The formula moves to the line on the same site. Pack, artwork and documentation are finalised before the first production batch.

What we do with your brief: it is read by the development team and nobody else. We do not add you to a mailing list, we do not pass the brief to a third party, and we do not manufacture your formula for another client. If we are not the right supplier for the project, we will tell you rather than string it out.